Sell on Amazon Japan
Isn’t it too hard? Well, yes and no. Yes, if you try to do it by yourself. No, if you understand the Amazon business model and can afford to outsource most of the work involved.
Listen to this episode to discover the Pros Cos of selling on Amazon Japan.
Why Sell on Amazon Japan?
- Amazon wants you to expand your Amazon business to Japan. And, they have made it easy for you to do so.
- You probably have seen lots of Ads encouraging you to sell on Amazon Japan when you log in and out of Amazon Japan. Let me know if you have seen them.
- There are support services that can help you do it. So if you are a successful seller, there really is no reason why not to give it a try.
- Compared to US – uncrowded market with lots of low hanging fruit opportunities.
- Don’t need to give away stock or run discount campaigns to get reviews
- Very few fake reviews
- No highjacking
Under optimised listings
Now, I am not saying this is across the board. In a competitive niche, a lot of listing are well written and optimised, but for the most part listings on Amazon Japan are under optimised. And, in a future podcast I will tell you about A+ Enhanced Content that all Amazon Japan sellers have access to, but don’t utilise.
Cost Per Click on Sponsored products is incredibly low.
Here is an example. I was selling a double dog bowl with stainless steel inserts, so a high quality dog bowl for between 2650 to 2900 yen, so about $25 to $27 US. My average CPC was at about 12 yen (10 cents US) and may Advertising Cost of Sales was 10%. The bowl was about $3.50, and with shipping and Amazon fees, I guess my total cost was about $10. So the net profit I was making on the bowls was great.
And Amazon Japan have recently rolled out Display Ads – which you can access without having to have any sort of vendor central account. You can access them right from your Seller Central account, and I think most sellers aren’t taking advantage of them. So I will be testing those ads and hopefully do a podcast about it in a few months .
Taxes – In my experience so far taxes are not as complex as US or UK – You pay your taxes upfront at customs. You pay about an 8% consumption tax, import duties and that is it. Now, I am not a lawyer and I am just sharing what I have experienced to date – so take take this as legal advice.>
Better Quality Customer – Now, with this next point I don’t want to offend any of my American friends out there, but Amazon Japanese are a better customer for several reasons resulting in low refund rates. Japanese tend to buy with their own cash and not on credit card. So, I think Japanese take the time to read listings more carefully are aren’t as impulsive as Americans
Shipping costs are cheaper if you are shipping from China or Taiwan to Japan
No Big Problems with Amazon Support – I haven’t had any problems with Amazon Japan, but had BIG problems with Amazon US that has made it very hard to run my business and maintain profitability.
Easy Peasy Japaneasy?
Now, it is not all easy peasy Japaneasy. And , if you have been selling on Amazon you know the business is not as easy as some experts or gurus make it out to be. There are challenges.
- Importer of Record or Attorney of Custom Procedures
- Some understanding of your niche and product in Japan
- Researching is harder – not a lot of software out there.
- Language – have your listing written in Japanese
- Sponsored products management – keyword research & auto campaigns
- Japanese customer support – requirement to sell on Amazon Japan
- Getting reviews
- Wrong product selection and it is very hard to move stock – you can’t assume a top selling product in the US will be a top seller in Japan.
So should you sell on Amazon Japan?
If you are a successful Amazon US or UK seller, have a great quality product and care about your Amazon customers, then having a go selling on Amazon is definitely something you should consider.
So, that is it. I hope gives you some insight to make a decision.
Now, I am sure some of you are interested and have some questions you’d like answers to. So, taking a leaf out of Scott Voelkers book, I have installed SpeakPipe onto my website. You can go and leave a question. And in the next episode or in a future episode I will answer it.